College. It’s as much an experience, as it is an education. A pivotal life-stage where bonds are not only built with friends but also with brands. And while the knowledge retained from late-night cramming session rarely lasts a semester, the rituals, habits, purchase behaviors and loyalties formed in college live on indefinitely.
There is no better time for brands to build relationships with the next wave of power consumers than during their college experience. Brands need to be there, period. Building an effective collegiate strategy requires a fundamental understanding of the landscape, the lifestyle and the consumer, which we know better than anyone else.
Most CMOs haven't been on or around campus for decades. We've been immersed in the college experience since, well, in college.
That's why Neato confidently claims a unique position.